Our Nutritional Philosophy

What you feed your pet each day is the single most important decision you can make regarding his or her health and well-being. It has been estimated that up to 90% of the ailments which plague our canine and feline companions are diet-related. With the proper nutritional building blocks, the body can make its own repairs when a health problem arises. Eating a high-quality diet is the best health insurance our pets can have.

We believe that the diets of dogs and cats should

  • Contain only wholesome ingredients fit for human consumption.
  • Have NO chemical additives or preservatives, fillers or by-products.
  • Be high in meat protein and low in grains and carbohydrates.
  • Include some raw food or digestive enzymes daily.
  • Offer variety and rotation of protein sources and other ingredients.
  • Be as minimally processed as possible to preserve nutrients.
  • Be high in moisture, especially the feline diet.
  • Be as close as practical to a dog or cat’s ancestral diet.
  • Be balanced over time, not necessarily in every bite.

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